Privacy Policy
Privacy Policy
Last updated: March 2026
HOOFDVOGEL BV ("Wubloo", "we", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use wubloo.com.
Data Controller
HOOFDVOGEL BV
Hoge Dreef 20, 2980 Zoersel, Belgium
Email: info@wubloo.com
VAT: BE1011071679
Data We Collect
- Account data: Name, email address, password (encrypted)
- Billing data: Payment method details processed securely by our payment provider (Mollie)
- Usage data: Pages visited, features used, browser type, IP address
- Communication data: Messages sent through contact forms or support
How We Use Your Data
- To provide and maintain our services
- To process payments and manage subscriptions
- To send important service communications
- To improve our platform and user experience
- To comply with legal obligations
Legal Basis (GDPR)
We process your data based on: contract performance, legitimate interests, legal obligations, and your consent where applicable.
Data Sharing
We do not sell your personal data. We may share data with: payment processors (Mollie), analytics providers (Google Analytics), and hosting providers, all bound by data processing agreements.
Data Retention
We retain your data for as long as your account is active, plus any period required by law. You may request deletion at any time.
Your Rights (GDPR)
You have the right to: access, rectify, erase, restrict processing, data portability, and object to processing. Contact us at info@wubloo.com to exercise these rights.
International Transfers
Some of our service providers may process data outside the EEA. We ensure appropriate safeguards (Standard Contractual Clauses) are in place.
CCPA Notice (California Residents)
California residents have additional rights under the CCPA, including the right to know what data we collect and the right to opt out of data sales. We do not sell personal information.
Changes
We may update this policy. Material changes will be communicated via email or website notice.
Contact
For privacy inquiries: info@wubloo.com
How we protect your personal data
Last updated: September 2026
HOOFDVOGEL BV ("Wubloo", "we", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use wubloo.com.
Data Controller
HOOFDVOGEL BV
Hoge Dreef 20, 2980 Zoersel, Belgium
Email: info@wubloo.com
VAT: BE1011071679
Data We Collect
- Account data: Name, email address, password (encrypted)
- Billing data: Payment method details processed securely by our payment provider (Mollie)
- Usage data: Pages visited, features used, browser type, IP address
- Communication data: Messages sent through contact forms or support
How We Use Your Data
- To provide and maintain our services
- To process payments and manage subscriptions
- To send important service communications
- To improve our platform and user experience
- To comply with legal obligations
Legal Basis (GDPR)
We process your data based on: contract performance, legitimate interests, legal obligations, and your consent where applicable.
Data Sharing
We do not sell your personal data. We may share data with:
- Payment processors (Mollie)
- Analytics providers (Google Analytics)
- Hosting providers
All bound by data processing agreements.
Data Retention
We retain your data for as long as your account is active, plus any period required by law. You may request deletion at any time.
Your Rights (GDPR)
You have the right to:
- Access your personal data
- Rectify inaccurate data
- Erase your data
- Restrict processing
- Data portability
- Object to processing
Contact us at info@wubloo.com to exercise these rights.
International Transfers
Some of our service providers may process data outside the EEA. We ensure appropriate safeguards (Standard Contractual Clauses) are in place.
CCPA Notice (California Residents)
California residents have additional rights under the CCPA. We do not sell personal information. Contact us for data access or deletion requests.
Website Scan and Rebuild
If you enter the address of your existing website on our "create a website" page, we fetch that website server-side in order to build a Wubloo version of it. In concrete terms: we read at most eight pages from that address, respect that site's robots.txt, and store from it the business name, the page texts, the colours we find, the logo and the contact details published on that website. We do not place any cookies on your device or on the scanned website.
If you then enter your email address to have the design made, we keep that address so we can retrieve your design and contact you about your trial website. The legal basis is our legitimate interest in providing our service, and for the scanned content your own request (performance of a contract at your request).
To produce the design we send the page text we read to an AI service provider. Today that is Anthropic PBC (United States) for building websites, and OpenAI (United States) for the platform's other AI features. Both process the text solely to generate our output. As these are US parties, the "International Transfers" section below applies.
Retention: a scan without an email address is deleted in full after 7 days, a failed design after 30 days, and a design with an email address after 90 days. If a trial website was created from it, we erase the page text we read after 90 days and keep only the record that the request existed.
If the scanned website contains information about other people (a team page, for example), we use it solely to rebuild the website and the same retention periods apply. To have a scan or your email address deleted sooner, email info@wubloo.com; we will do so without further questions.
Instagram Connection
If you, as a Wubloo customer, connect your Instagram account to your website (with the "Connect Instagram" button, through the Instagram API of Meta Platforms), we show that account's recent posts on your website.
- What we store: the access token Instagram gives us, its expiry date, the username and the Instagram ID of the account. Nothing else.
- What we do not store: posts, photos, videos, captions, followers or direct messages. We fetch the posts directly from Instagram on each visit and only show them on the website of the connected account.
- Purpose: solely to show the Instagram feed on your website. We do not share this data with anyone and do not use it for advertising or profiling.
- Legal basis: your consent, given when you log in to Instagram and approve the connection.
- Retention: as long as the connection is active. The token expires after 60 days; while the connection exists, we renew it automatically.
Deleting your Instagram data
You can end the connection at any time. We then immediately delete all data listed above:
- In your website's admin: open the Instagram section and click "Disconnect".
- In Instagram: Settings → Website permissions → Apps and websites → remove Wubloo. Instagram notifies us and we delete the data automatically. If you also request deletion of your data there, Instagram shows you a confirmation code.
- By email: send a message to info@wubloo.com with the name of your Instagram account. We delete the data within 30 days and confirm by email.
Changes to This Policy
We may update this policy periodically. Significant changes will be communicated via email or platform notification.
Contact Us
HOOFDVOGEL BV
Hoge Dreef 20, 2980 Zoersel, Belgium
Email: info@wubloo.com
VAT: BE1011071679